This is created as an interactive ad to appeal to college and university students to visit and be part of the Toronto Zoo.

It is created with the Animoji of IOS and partnered with Apple. Once a person looked at the screen and smile, it will initiate the ad to start.

Once the person smiled and its detected by the camera, the copy and whole ad created for Toronto Zoo will show up.

This ad will be ideal to placed in a bus shelter with digital screens. Also, bus shelters should be located along college and university areas within the Greater Toronto Area.